Content guidelines

Practical guidance and best practice for anyone producing content.

Designing content

Good content is effective, efficient, consistent and measurable.

Here you will find guidance on designing and structuring good content. This is the expectation we have for all content published online.

We encourage editors to work with subject-matter-experts and complete peer reviews on content to ensure we constantly review and improve our published content.

Pages and tiles on the Staffordshire County Council website homepage are set using data analytics to ensure users can find the most popular information quickly and easily.

All our content must meet the principles and guidelines of the Government Digital Service (GDS) standard.