Apply for a tourism or amenity sign

Request a sign to promote local attractions or amenities.

Information and costs

How much does a sign cost?

There is a non-refundable application fee of £120. Additional costs for administration, design, and maintenance will apply and are quoted exclusive of VAT. All further costs are paid by the applicant.

Apply for a tourism sign

Tourism signs (white on brown) are for directional purposes only and not for advertising. A tourist attraction must be a permanent area or building that is open to the public without booking during normal opening hours.

Please read the tourism sign policy before applying.

Return completed forms by post to:

Staffordshire County Council
1 Staffordshire Place
Tipping Street
Stafford
ST16 2LP

Apply for an amenity sign

Amenities must meet the following criteria:

  • Minimum of 5,000 visitors per year
  • Open at least 50 days per year
  • Only signposted from the nearest A or B road, town, or village

Eligible amenities include:

  • Retail facilities
  • Recreational and sports facilities
  • Schools and children's nurseries
  • Churches and places of worship

Please read the amenity sign policy before applying.

Return completed forms by post to:

Staffordshire County Council
1 Staffordshire Place
Tipping Street
Stafford
ST16 2LP